Thursday, December 22, 2011

Shop Spotlight v7 + A Giveaway: Aimee

Aimee 7 years
Amy with customers
amy in front of store
aimee
the fashionable friend gift list

the modern day lady gift list

the country cool girl gift list


1. Tell us about your business?

Aimee is a true boutique experience that offers a range of high-end clothing and accessories. Weekly arrivals of some of the most beautiful and distinct, ultra-stylish and feminine pieces keep this darling little dress shop filled with lots of items for everyone. We offer many quaint European lines that are found in some of the most exclusive shops around the world. Each line has a very distinct style in all pieces that are selected for the store. With up to 20 brands carried in the store at one time, we maintain a certain aesthetic in all pieces that are selected for each season’s assortment. Over the last 7 years, aimée has evolved into a comfortable social haven for women (and men) who take a little time out of their hectic day to stop by and enjoy some wine and good conversation!

2. How did you start your business and when?

I stumbled upon the vacant building while my husband and I were taking a walk through the East Village, I looked through the window and was able to picture the perfect boutique exactly how I had always pictured it. For me, the space was the reason I started my business, it inspired me to do what I had always dreamed of doing. We just celebrated the 7 year birthday of aimee on the first day of December! It is a true blessing to be able to say that!

3. Where are you located? What made you choose the location you are at?

We are located at 432 E. Locust St., right in the heart of East Village. Locust & 5th St.

4. Why do you think customers should shop locally?

Customers who are looking for something unique and driven by quality -- small businesses always stand behind their products and truly believe in what they are selling! By supporting the local small businesses; we as a community can create jobs, retain more of the wealth in our community and stably grow our economy.

5. Does your business provide any special services to customers?

Just this month we started doing Closet Styling! Many women have closets full of beautiful pieces, but don’t always know how to put them together and create an essential look. That’s where we would be delighted to help! It’s what we love to do and what we do everyday at the store. You can read more about it on our website at www.aimeeeastvillage.com. In addition, we do have some other fun services that will be available next year.

6. What do you think sets you apart from other similar businesses?

It is of most importance that I truly love the article of clothing on each individual lady, otherwise she doesn't take it home with her. I am soley here to make sure each person who comes into my store, goes out my door with a truly amazing piece that looks fabulous on her! I don't sell a garment to sell....it has to be for the right person. You won't be told, "That's soo cute!" When it clearly is not! Another major thing that sets us apart is that we only purchase 1 of each size of every style that arrives in the store, therefore, the ladies who shop here will know that they will not show up wearing the same thing as someone else.

7. What do you think the benefits are from having a brick and mortar shop opposed to selling online?

As mentioned above, the number one thing about this store is exclusivity and the specialness of each piece and ultimately the personal experience that you receive when you come into the store. With online shopping you just don't get that same benefit! We, however, are not opposed to doing online ordering - we post all our new product on Facebook at www.facebook.com/aimeestyle as it comes in and people call us to order over the phone and then we ship them out their order.

8. What is your ideal go-to winter outfit?

A turtleneck layered under a dress with a pair of tights and boots! Layers!

9. Tell me about some of your favorite pieces of clothing that you have picked for your boutique?

ALL of them!! I am very passionate about every piece that I bring into the store, however, I guess I would have to say that some of the pieces that just debuted from a new line we are carrying out of London....those might just be my current faves, with a few others popped in!


Amy's Most Loved Styles


10. Is there anything else you'd like to say?

THANK YOU to Shop Local for highlighting us on your blog! We love it and will continue to read! XO

Now, for our first giveaway EVER on this blog, giveaway winner will be announced on our facebook page, in this post, and contacted through e-mail. Don't forget to click the "DO THIS" button after every entry to make sure your entry counts!

scarfgiveaway

Enter below:


a Rafflecopter giveaway

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