Leona Ruby
Ellen Martinson, owner
328 E 6th Street – East Village
Des Moines, IA 50309
515.244.5841
http://www.leonaruby.com
Tell us about your business.
Leona Ruby is a jewelry boutique located at the corner of East 6th & Walnut Streets in the East Village. We feature jewelry to express your style whether it is a simple pair of sterling silver earrings, or my favorite, giant cocktail rings to make a bold statement. We carry designer jewelry like Charles Albert and Elizabeth & James, as well as custom Jane Basch monogram necklaces, handmade pieces from local designers and designers across the globe, and a variety of vintage pieces.
How did you start your business and when?
The idea for Leona Ruby has been in my head for years. We officially opened the doors on June 1st of this year. It has been an exciting first year and I am eager to watch it grow.
Why do you think customers should shop local?
Shopping local is great for many reasons. By shopping local you are reinvesting in the community and encouraging growth. Just look at the East Village - what an eclectic area filled with so many fun local shops and restaurants. None of that was here when we moved to Des Moines 10 years ago. By shopping local you are helping create these unique areas making Des Moines a fun place to live and visit.
Does your business provide any special services for customers?
I often get requests for specific vintage styles or sets of necklaces for a wedding party - the jewelry hunt is half the fun! I’m also always happy to loan out jewelry for photoshoots or shows. Finishing touches are key and no outfit is complete with out a little extra style.
Why did you choose the location you are currently at?
The East Village is the first place I considered when we decided to open Leona Ruby. When I saw the space with the huge corner windows, I knew it would be perfect.
What do you think sets you apart from other similar businesses?
The jewelry at Leona Ruby is unique to Des Moines. It is always exciting to wear something that not everyone has seen before. It’s good to be different! I try to have unique pieces that you just couldn’t find in Des Moines, but now you can! It’s a little store with a lot of style.
What do you think the benefits are for having a brick and mortar shop opposed to just selling online?
Having an actual storefront is a huge benefit with jewelry. Customers want to try on pieces and see them in person. Plus, I enjoy interacting with people, that is why the retail world works so well for me. Getting to know people, building a relationship and of course finding that perfect ring or necklace to fit their style!
Tell me about some of your favorite designs.
Well maybe not designers… but my style icons are Yoko Ono, Edie Sedgwick and Cruella Deville.
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